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DRAFT, pending legal review. This policy describes the data practices of the current build as accurately as we can, but it has not been reviewed by a lawyer yet and the items marked [TODO] are open. It must be reviewed before the game is released.

Cut the Wrong Wire privacy policy

Last updated: 2026-11-13 · Applies to the Android app com.brightbolt.cutthewrongwire

Short version

  • You can play Cut the Wrong Wire without an account. We never ask for your name, email, phone number, contacts, photos or precise location.
  • The game uses a small number of third-party services for analytics, crash reports, install attribution and ads. They start only after you make a choice in the in-game privacy screen.
  • Ads keep the game free. Where the law requires it (EEA, UK, Switzerland), ads are personalised only if you agree.
  • You can change your choices, ask what we hold, or ask us to delete it, at any time: privacy@brightboltgames.com.

Who we are

Cut the Wrong Wire is developed and published by Brightbolt ("we", "us"). The data controller is [TODO: legal entity name, e.g. 'Brightbolt d.o.o.' or the owner's sole-trader name], [TODO: registered postal address], [TODO: country of the legal entity]. Contact for anything in this policy: privacy@brightboltgames.com.

What data is processed, by whom and why

The game itself stores your progress (levels completed, stars, settings) only on your device. If you uninstall the game, that progress is deleted. Everything else is listed per service below:

  • Firebase Analytics
  • Firebase Crashlytics
  • AppsFlyer
  • AppLovin MAX (ad mediation) and the ad networks it mediates
  • Unity Mobile Notifications (local only)
  • Brightbolt first-party game analytics

Firebase Analytics

Google LLC / Google Ireland Ltd. · their privacy policy

Why: Product analytics: which levels are played, where players get stuck, session length, app version adoption.

Data:

  • App instance ID (a random identifier created by the SDK)
  • In-game events (level started/completed/failed, hints used)
  • Device model, OS version, language, app version
  • Approximate country/region derived from the IP address
  • Advertising ID, only where available and permitted by your consent choice

When it runs: Starts only after you accept analytics in the in-game privacy screen.

Retention: Event data kept for the period configured in Firebase (we use the shortest practical setting) [TODO: confirm 2 or 14 months].

Firebase Crashlytics

Google LLC / Google Ireland Ltd. · their privacy policy

Why: Crash reporting, so we can find and fix bugs.

Data:

  • Crash stack traces and the game state at the time of the crash
  • Crashlytics installation UUID
  • Device model, OS version, free memory/disk, orientation, app version

When it runs: Starts only after you accept the in-game privacy screen.

Retention: Crash reports are kept by Firebase for 90 days.

AppsFlyer

AppsFlyer Ltd. · their privacy policy

Why: Install attribution: measuring which advertising campaign, if any, led to an install, and reporting results back to ad networks.

Data:

  • Advertising ID (Google Advertising ID), where available and permitted
  • IP address (used to derive approximate location)
  • Device model, OS version, language, app version
  • Install referrer and install/open timestamps
  • In-game milestone events (for example level completed) and ad revenue events

When it runs: Starts only after you accept the in-game privacy screen.

Retention: Per AppsFlyer's retention schedule; we can ask AppsFlyer to delete data for a device on request.

AppLovin MAX (ad mediation) and the ad networks it mediates

AppLovin Corporation, plus mediated ad networks listed in the in-game consent screen · their privacy policy

Why: Showing ads (rewarded and interstitial) that keep the game free, measuring ad performance and preventing ad fraud. Ads are personalised only with your consent where the law requires it.

Data:

  • Advertising ID, where available and permitted
  • IP address and approximate location derived from it
  • Device model, OS version, language, carrier, screen size
  • Ad interaction data (impressions, clicks, rewarded ad completions)

When it runs: In the EEA, UK and Switzerland a Google UMP consent form (IAB TCF) is shown before ads are personalised. Elsewhere, you can opt out of personalised ads from the in-game privacy settings and from your device's ad settings.

Retention: Per each ad network's own policy.

Unity Mobile Notifications (local only)

Unity Technologies (library runs on your device) · their privacy policy

Why: Optional local reminders (for example, that a new daily panel is ready). Notifications are scheduled on the device itself.

Data:

  • No data leaves your device. No push token is created and no server is contacted.

When it runs: On Android 13 and later the system asks for notification permission. You can turn reminders off in the game settings or in Android settings at any time.

Retention: Not applicable (nothing is collected).

Brightbolt first-party game analytics

Brightbolt (us)

Why: Gameplay balancing: level difficulty, funnels and A/B test results.

Data:

  • A random player ID generated on the device (not linked to your name, email or advertising ID)
  • Gameplay events (levels, moves, hints, session length)
  • App version and platform
  • Country derived on our server from the IP address, after which the IP address is discarded

When it runs: [DRAFT NOTE: in the current build nothing is uploaded; events stay on the device. When the upload is switched on, this section must be confirmed by legal review (see internal decision D-014).]

Retention: [TODO: define, e.g. 24 months, then aggregated]

What we do not collect

No name, email address, phone number, contacts, photos, microphone or camera access, precise (GPS) location, or payment card data. If you email us, we receive your email address and whatever you write, and use it only to answer you.

Legal bases (EEA/UK)

  • Consent for analytics, install attribution and personalised ads. You can withdraw it at any time in the game's settings; withdrawing does not affect processing that already took place.
  • Legitimate interest for non-personalised ads, fraud prevention and keeping the game secure. [TODO: legal review to confirm the basis for crash reporting and contextual ads]
  • Contract for providing the game you downloaded, and legal obligation where a law requires us to keep or disclose data.

Your choices

  • In the game: open Settings → Privacy to review or change your consent. [TODO: confirm the exact menu path once the UMP/privacy options button ships]
  • On Android: Settings → Privacy → Ads lets you delete or reset your advertising ID, which stops ad personalisation based on it.
  • Notifications: turn reminders off in the game or in Android Settings → Apps → Cut the Wrong Wire → Notifications.

Your rights

Depending on where you live (for example under the GDPR, UK GDPR or the California CCPA/CPRA), you may have the right to access, correct, delete or port your data, to object to or restrict processing, and to opt out of the "sale" or "sharing" of personal information for cross-context behavioural advertising. Using the opt-outs above stops that sharing. To exercise any right, email privacy@brightboltgames.com. You can also complain to your local data protection authority.

Deleting your data

Because there is no account, the data held by third-party services is linked to device identifiers rather than to you by name. To ask for deletion, email privacy@brightboltgames.com with the subject "Delete my data – Cut the Wrong Wire" and include the player ID shown in the game's settings [TODO: confirm the player ID is displayed in Settings]. We will delete what we hold and forward the request to AppsFlyer and Firebase within 30 days. Uninstalling the game deletes all data stored on your device. See also Delete my data.

Children

Cut the Wrong Wire is a general-audience puzzle game and is not directed at children under 13 (or the minimum age of digital consent in your country). We do not knowingly collect personal data from children. Age rating: [TODO: IARC rating from the Play Console questionnaire]. If you believe a child has provided personal data, contact privacy@brightboltgames.com and we will delete it. [TODO: decide Play Families policy target audience; if under-13 users are included, ad and analytics setup must change]

International transfers

Our service providers may process data outside your country, including in the United States. Where data from the EEA/UK is transferred, they rely on the EU-US Data Privacy Framework or standard contractual clauses.

Security and retention

Data is sent over encrypted connections (HTTPS). We keep data only as long as described for each service above, then delete or aggregate it.

Changes

If we change this policy, we will update the date at the top and, for significant changes, tell you in the game.

Contact

Privacy questions: privacy@brightboltgames.com · Game support: support@brightboltgames.com

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